Illustrations for the Adidas flagship Store in the Kalverstraat in Amsterdam. The store opened the 24th of November 2022. The design consists of a big lightbox and a few big cut outs of a running woman and Amsterdam houses. The design of the cut outs can be seen both from the street as well as from the inside of the store. The illustration is based on icons of Amsterdam combined with adidas sport items. It shows a woman running through Amsterdam, leaving this trail that reveals all these recognizable Amsterdam icons. All the things that she passes while running through the city. The elements are combined which leads to a a rich illustration with new elements to discover everytime you pass by.
