WE Fashion asked me to make illustrations for the Summer 2023 campaign. A big project that would be a really good fit to execute with my talented colleagues at Clarify. This way we could make more things and we could incorporate animations too.
The result is a happy summer-y style, implemented through various media. From big photos and cut-outs in the shopping windows, to ads, physical products and even a 'One-minute-get-away'-experience!
Team:
Creative direction: Lienke Raben
Project- and client management and support: Nynke Haarsma and Arent Benthem
Sound design for experience: THNDR
![](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/1ab52adc-bb8c-4ee1-9108-0a968cd99c5e_rw_1920.jpeg?h=895d86c586d001da4a9cbea507b30294)
![](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/9a835d59-bfcc-42c6-a8ac-acc87bf26897_rw_1920.jpeg?h=9b998f1a63ea8a6ef6043c4198f711bb)
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![](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/e80f299d-5bd9-4c44-a918-8519d8974d35_rw_1920.jpeg?h=b78cac803c17173eff0c2bedc61f8d54)
![](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/1356154f-1afe-489e-8c90-b47002dfdfad_rw_1920.jpeg?h=f928e883d8c755d7c52cd08188bfac19)
Live instore experience in flagship store on the Kalverstraat in Amsterdam
![](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/9125522f-719f-4037-a193-feb76ac03d7a_rw_1920.jpeg?h=49d9bdf6e1682c8f0ee669f2b26e45be)
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![Limited edition silk scarf](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/14b93c03-19be-4055-8930-508edae55a22_rw_1200.jpeg?h=81ff0382d0996b5dd6527418e8c9ebe2)
Limited edition silk scarf
![Limited edition t-shirt](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/9e10dd9a-3390-4003-88ac-9d7321e01291_rw_1200.jpeg?h=2184602a7656d07998ffe9344e8e8ef9)
Limited edition t-shirt
![](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/2945a0bc-05f9-4f7e-a5ae-87436a3dba08_rw_1920.png?h=b46f37db3204716fc3e9576c6c0416de)
Composition sketches
![](https://cdn.myportfolio.com/3d285e4c-65db-482e-9ce6-39d262d096e3/52eff594-386b-4348-96d6-e8dad54fa3ff_rw_1920.png?h=8e6752e51da4bdde0dc19fffe0ece76b)
Lettering sketches and color- and outline tests