WE Fashion asked me to make illustrations for the Summer 2023 campaign. A big project that would be a really good fit to execute with my talented colleagues at Clarify. This way we could make more things and we could incorporate animations too. 
The result is a happy summer-y style, implemented through various media. From big photos and cut-outs in the shopping windows, to ads, physical products and even a 'One-minute-get-away'-experience!
Team:

Creative direction: Lienke Raben
Illustrations: Lienke Raben, Paul Goos, Wendy Denissen
Project- and client management and support: Nynke Haarsma and Arent Benthem
Sound design for experience: THNDR
Client: WE Fashion, made with Clarify
Year: 2023
Project type: Advertising, summer campaign 
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Live instore experience in flagship store on the Kalverstraat in Amsterdam
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Limited edition silk scarf
Limited edition silk scarf
Limited edition t-shirt
Limited edition t-shirt

Composition sketches

Lettering sketches and color- and outline tests

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