WE Fashion asked me to make illustrations for the Summer 2023 campaign. A big project that would be a really good fit to execute with my talented colleagues at Clarify. This way we could make more things and we could incorporate animations too.
The result is a happy summer-y style, implemented through various media. From big photos and cut-outs in the shopping windows, to ads, physical products and even a 'One-minute-get-away'-experience!
Team:
Creative direction: Lienke Raben
Project- and client management and support: Nynke Haarsma and Arent Benthem
Sound design for experience: THNDR
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Live instore experience in flagship store on the Kalverstraat in Amsterdam
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Limited edition silk scarf
Limited edition t-shirt
Composition sketches
Lettering sketches and color- and outline tests